www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Movie

S. Korea's the reel deal

By Liu Wei | China Daily | Updated: 2011-03-25 13:01

S. Korea's the reel deal

Four of Zhang Yimou's movies have been released in South Korea

S. Korea's the reel deal

(From left to right) Zonbo Media's CEO Chen Weizhong, and chairman of the board of directors Chen Weiming, pose for a photo with La Peikang, vice-president of the State Film Bureau of China, and Lee Yong-kwan, chairman of the Busan Festival. Jiang Dong / China Daily

A private media company sees the country as a promising market for Chinese films and believes cultural similarities augur well for its ambitious plans.

While many see the United States?market as a touchstone of the clout of Chinese films, Chen Weiming has his sights set on the South Korean market, which he believes is more accessible thanks to the country's cultural affinity with China.

Chen's Zonbo Media, a 12-year-old film production and distribution company, has cooperated with the Busan International Film Festival, a top Asian film gala held in the South Korean city, to set up a joint venture named Zonbo-Balcon.

The new company will run four theaters in South Korea that will screen both commercial and art films from China, other Asian countries and the US.

Chen's ambitious plans also include a theater chain of 50 cinemas and a distribution network for Chinese films in South Korea.

"Chinese flicks take up 2 to 3 percent of the South Korean film market. I hope that when the theater chain is completed, the figure will increase to 5 to 10 percent," Chen told a press conference on Saturday attended by Lee Yong-kwan, chairman of the Busan Festival, and La Peikang, vice-president of the State Film Bureau of China.

South Korean film industry researcher Fan Xiaoqing has hailed the new company. She says film exchanges between the two countries are far from enough, although recent years have seen greater cooperation in post-production. In Feng Xiaogang's The Assembly, for example, the special effects team from South Korea played a significant role.

"China screens about three South Korean films in the theaters every year, while South Korea shows about five Chinese flicks. These are too few for audiences in both countries to get a full picture of the film scene on both sides," she says.

Of the Chinese films released in South Korean theaters, most are blockbusters by acclaimed directors, such as Zhang Yimou, Chen Kaige and Feng Xiaogang.

"Hopefully the new company will bring more medium- and small-budget Chinese films to South Korean audiences," Fan adds.

Chen shares Fan's optimism and points to the 2010 box office in South Korea of 8 billion yuan ($1.2 billion).

"With the theater chain and distribution network, Chinese films can earn 400-800 million yuan of this," he says.

His confidence is not without basis. Zonbo has been promoting China-South Korea film cooperation for years. It produced South Korean director Hur Jin-ho's A Good Rain Knows. Set in Chengdu, capital of Sichuan province, it saw high-profile screenings at the Venice and Busan festivals in 2009.

The company has also invested in several South Korean films, such as Himalaya and Crying Fist.

And in 2002, Chen distributed Zhang Yimou's Hero in South Korea.

It was not an easy decision at that time, when China's annual box office was just 900 million yuan, one tenth of that in 2010. When most directors were struggling to increase their share of the box office pie, Zhang and Chen were looking for a bigger pie.

Zhang embarked on a path that was to be followed by many mainland filmmakers - making big-budget period kungfu blockbusters with a star-studded cast.

The kungfu genre and the A-list cast in such films have helped extend the box office draw to other countries in Asia, such as Japan, South Korea and Singapore.

Chen took up the distribution of such films in South Korea and his decision has been vindicated.

"The two countries share many traditional beliefs and values, so South Korean audiences do not find it difficult to understand Chinese films," he says.

Hero entered South Korean mainstream theaters and grossed 150 million yuan. According to Fan Xiaoqing, it was among the top 10 films in the country that year.

Chen also distributed Zhang's later works, such as Curse of the Golden Flower, A Simple Noodle Story and most recently, Under the Hawthorn Tree.

Some of them did not do as well as Hero, though, which Chen attributes to the absence of a powerful distribution network.

When Zhang's A Simple Noodle Story was screened in South Korea, Chen suggested the film should be dubbed in a local dialect to match the film's slapstick tone, but his idea was not accepted.

It was in order to have a bigger say in distribution that he decided to set up the joint venture Zonbo-Balcon.

"We know our films better," he says. "If we can control the distribution channels, we can come up with more effective and flexible strategies. Having our own cinema chain will also enhance the films' competitiveness."

The new company will benefit not only Chinese filmmakers but also South Korean audiences, Lee of the Busan festival believes.

"Half of the films South Korean audiences watch are local productions, 45 percent are Hollywood flicks, and the rest are films from other countries," he says. "And most people like commercial blockbusters by celebrated directors. Many quality art films never make it to the theaters.

"Now, audiences will have access to more choice," he says.

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 一级毛片免费不卡在线视频 | 久久精品国产欧美 | 国产90后美女露脸在线观看 | 91资源在线| 欧美69xx| 国产美女一区二区在线观看 | 欧美日韩国产58香蕉在线视频 | 欧美日本在线一区二区三区 | 亚洲精品永久一区 | 狠狠色综合久久婷婷 | 呦视频在线一区二区三区 | 免费高清在线爱做视频 | 欧美成人aaaa免费高清 | 日本免费观看的视频在线 | 91视频最新网站 | 一本色道久久88亚洲精品综合 | 亚洲aⅴ | 国产欧美综合一区二区 | 色综合久久88色综合天天提莫 | 在线观看毛片网站 | 国产精品黄页在线播放免费 | 99精品久久久久久久 | 一区二区三区国产美女在线播放 | 一级毛片不收费 | 久久国产网站 | 万全影院亚洲影院理论片 | 亚洲男女视频 | 亚洲国产精品第一区二区 | 免费国产a国产片高清 | 久久成人免费视频 | 国产精品亚洲一区在线播放 | 国产精品亚洲欧美云霸高清 | 最新亚洲精品国自产在线观看 | 色涩亚洲| 国产片一级aaa毛片视频 | 黄色一级毛片免费 | 欧美日韩 在线播放 | 日韩精品欧美国产精品亚 | 男人的天堂久久 | 国产成人精品亚洲日本在线观看 | 131美女爱做免费毛片 |