www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

   

LIFESTYLE / Trends

Nike shoes talk to Apple's iPod in new system
(Reuters)
Updated: 2006-05-25 14:08

Nike is to make running shoes that will be able to send data about the wearer's performance to an Apple iPod using a new wireless system called Nike+iPod.

Using a Nike+iPod Sports Kit, expected to retail for about US$29, ($47.22) consumers will be able to access time, distance, pace and calories burned through the earphones of a nano version of the iPod via a sensor in the insole of special shoes that communicate with the digital music player.

Nike also launched a line of performance clothing, including jackets and shorts, that holds iPods and keeps wires untangled and out of sight.

"We share the same types of consumers," said Trevor Edwards, Nike's vice president of global brand management, who said more than half of nano users already use the device while running.

"We know that these two brands work really well together."

A 2002 deal between Nike and the Netherlands' Philips Electronics NV that resulted in an mp3 player that tracked time and distance fizzled, Edwards said, because of differences in the two companies' target consumers.

Analyst John Shanley of Susquehanna Financial Group said the Nike+iPod launch was innovative but would not appeal to the company's core base of teenage boys.

"Is it going to move the needle in terms of them selling more footwear?" he asked. "Probably not." But investors and sporting goods retailers were encouraged by Nike adding to its performance apparel business, since sales of that line have been outpaced by growing brand Under Armour Inc..

The Nike+ Air Zoom Moire line of running shoes - priced at US$100 - are the first to work with the system, but others will follow, Nike's Edwards said.

The shoes and kit will be available in stores in the US within two months. Nike will sell the kits in its Niketown stores and Apple will also include a Nike Sport Music section on its iTunes music store, the companies said.

The Nike+iPod system will let runners call up a favorite song instantly, and athletes can listen mid-workout to a voice through their headphones detailing their progress.

Consumers can transfer collected data onto a Nike website, nikeplus.com.

The partnership was announced in New York during an event attended by Apple chief executive Steve Jobs, Nike CEO Mark Parker, Tour de France champion Lance Armstrong and marathon record-holder Paula Radcliffe.

Shares of Nike rose over 2 per cent in the US as it capitalized on the popularity of the iPod line, which dominates portable digital music players. But one analyst said a relatively narrow section of Nike consumers would be interested in the running products.

 
 

主站蜘蛛池模板: 99热成人精品热久久66 | 欧美日韩精品一区二区 | 日韩特黄特色大片免费视频 | 免费看的一级片 | 免费看特级毛片 | 精品一区二区三区中文 | 欧美性另类69xxxx极品 | 91精品成人福利在线播放 | 欧美一级大片免费看 | 日日摸日日碰夜夜97 | 日日碰日日操 | 久久99精品视频在线在线观看 | 波多野结衣被强在线视频 | 成年男女免费视频网站 | 精品国产成a人在线观看 | 偷看各类wc女厕嘘在线观看 | 国产精品1区2区3区在线播放 | 国产亚洲欧美一区 | 92午夜国产福利视频1000 | 国产后式a一视频 | 久久精品一级 | 日本欧美国产精品 | 免费看香港一级毛片 | 黄色三级毛片 | 亚洲欧美日韩国产vr在线观 | 精品小视频在线观看 | 亚洲精品一区二区三区网址 | 美女张开腿让男人桶爽免 | 一本色道久久88综合亚洲精品高清 | 国产精品爱久久久久久久小 | 美女黄色免费在线观看 | 草草影院地址 | 久草在线视频首页 | 日本高清www片 | 欧美成人精品第一区 | 亚洲一区欧美一区 | 欧美精品xxx | 一级毛片免费视频网站 | 亚洲精品h| 精品久久中文字幕有码 | 国产成人精品久久二区二区 |