Ashlee is Skechers's new spokesmodel
Updated: 2006-07-20 11:59
Ashlee Simpson is quite a busy girl these days. On top of her current summer
tour, the 21-year-old singer has agreed to endorse Skechers.
Ashlee will do her first photo shoot for the footwear brand in August and her
ads will run through 2007. Skechers president Michael Greenberg explained why
the company chose Simpson as their spokesmodel. "Ashlee is a leading force in
the music industry. She's young, beautiful, talented, and … is also the perfect
union between fashion and music, using her influence to empower young women to
be themselves. We were drawn to her energy, style and grace," he said.
Ashlee, meanwhile, says, "I grew up wearing Skechers. Like me, they are not
afraid of taking chances and having fun. I'm happy to be a part of the brand and
hope to add a few more pairs to my closet."
Skechers has partnered with musicians for years. Previous spokesmodels
include Carrie Underwood, Christina Aguilera and Britney
Spears.
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