www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Make me your Homepage
left corner left corner
China Daily Website

The dilemma of movies' success

Updated: 2013-09-27 07:01
( China Daily)

Altogether 66 movies were released in cinemas this summer. Of these, 16 registered box office returns of more than 100 million yuan each ($16.34 million). Although the total box office return was 5.82 billion yuan, it was contrasted by poor word-of-mouth promotion for the movies. In the age of the Internet, the film industry has used some new marketing methods but still has a large room for improvement, says an article in Economic Daily. Excerpts:

Traditionally, marketing and promotion of movies have included posters, billboards, outdoor advertisements and other mediums. With the advancement of the Internet and rise of new media, movie makers, big and small, have used newer mediums, including micro blogs or WeChat, to promote their productions.

The dilemma of movies' success

People wait for tickets at a ticket office of a movie theatre in Wuhan, Hubei province, August 13, 2013. [Photo/Agencies] 

Take the film Tiny Times for example. Its official account on Sina Weibo has about 310,000 followers and more than 900 micro blogs, drawing widespread public attention and enticing potential viewers to watch the movie.

Nowadays, many a production is described as a "fans movie", which attracts fans of either the actors or the director. For this special group of people, the movie is a must see and more often than not registers high box office returns irrespective of its production value, direction, acting and other production qualities.

But the fact remains that despite their popularity among a select group of people, and thus their success, fans movies are eventually abandoned by the market. The problem with such movies is their over-dependence on "star value", which ignores content and production qualities.

Social networking media have provided a more convenient channel and broader space for viewers to not only know about movies but also to participate in discussions over their content and other aspects.

From the movies screened on the big screen this summer vacation-many of which made good money despite poor ratings-we can get a general idea about the power of topic marketing. But effective as the marketing means is, the quality of the movies still leaves a lot to be desired. Most of them certainly could have done with better direction and/or acting, or post production expertise.

The domestic film market is entering the age of "great marketing", which will offer enormous market space along with the inherent challenges to filmmakers. The obvious suggestion one could put forward for the ascendant movie promotion market would be for filmmakers to get as close to the audience as possible and cater to their real needs.

(China Daily 09/27/2013 page9)

8.03K
...
主站蜘蛛池模板: 99av视频| 成人毛片免费网站 | 亚洲国产精品91 | 美女视频在线观看黄 | 亚洲干综合 | 国产四区 | 亚洲一区二区三区久久精品 | 国产自产21区 | 99精品免费久久久久久久久日本 | 亚洲视频在线观看地址 | 三级黄色在线观看 | 国产亚洲精品午夜高清影院 | 亚州国产| 国产在线视频一区二区三区 | 免费人成年短视频在线观看网站 | 91精品国产91久久久久久青草 | 精品国产精品a | 欧美在线观看一区二区三区 | 91久久精品国产亚洲 | 国产理论最新国产精品视频 | 久久久精品一区 | 一区二区三区视频观看 | 国产一区日韩二区欧美三 | 手机看片高清国产日韩片 | 成 人 黄 色 视频 免费观看 | 亚洲一区网站 | 男女国产一级毛片 | 婷婷国产成人久久精品激情 | 男人天堂视频网站 | 国产亚洲欧美日韩在线观看不卡 | 精品国产一区二区三区成人 | 国产在线一区二区三区欧美 | 成人久久在线 | 亚洲成年男人的天堂网 | 欧美成人性色大片在线观看 | 久久在线国产 | 韩国美女爽快毛片免费 | 亚洲欧美日韩久久精品第一区 | 精品国产亚洲人成在线 | 草草视频手机在线观看视频 | 亚洲国产成人久久 |