www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Opinion / Op-Ed Contributors

Chinese culture stands for much more than Little Apple

By Wang Yiqing (chinadaily.com.cn) Updated: 2014-11-27 15:35

Chinese culture stands for much more than <EM>Little Apple</EM>

Musical act The Chopstick Brothers arrive at the 42nd American Music Awards in Los Angeles, California November 23, 2014. [Photo/Agencies] 

Little Apple, the latest Chinese “god song” (an Internet term to describe pop songs that go viral on the Internet) is still stirring fierce debate between those who view it as a milestone for Chinese pop music going global and those who regard it as bad for China’s image.

On Sunday, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award. The duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.

But while fans of these singers are hailing the awards and the performance by the Chopsticks Brothers at the AMA gala as significant, there are others who are less enthused. They have questioned the value of the awards and what effect it will have on Chinese culture’s “going abroad”, claiming it may leave foreign audiences with a poor impression of Chinese pop music, and even Chinese contemporary culture.

Actually the Little Apple phenomenon, both domestically and internationally, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective.

The professional promoters behind the duo have developed a clear strategy to promote them and their work, not just this particular song. Little Apple was originally released to promote the duo’s film Old Boys: The Way of the Dragon.

From the very beginning a viral marketing strategy was used to promote the song, which immediately went viral on the Internet due to its repetitive rhythm, easy-to-remember lyrics, simple and funny dance and, most importantly, grassroots nature. The video accumulated more than 1 billion hits on China’s major video website.

Although, the song was generally dismissed by music professionals who criticized it as musical “junk food”, Little Apple’s domestic popularity paved the way for promoting the duo internationally.

Besides performing at the AMA gala, the duo has also cooperated with the popular South Korean girl group Tara on a Korean version of the song.

Also the AMA’s awards are generally decided by public votes, which means they are regarded as a leading commercial indicator of the US pop music market.

Previous Page 1 2 Next Page

Most Viewed Today's Top News
Considering money as the end is the tragedy
...
主站蜘蛛池模板: 亚洲自偷自拍另类12p | 91精品视品在线播放 | 在线免费观看日本视频 | 综合久久99久久99播放 | 久久精品视频16 | 97视频网站 | 久久99久久精品久久久久久 | 欧美一区不卡二区不卡三区 | 免费观看成人www精品视频在线 | 亚洲伦| 特大一级aaaaa毛片 | 欧美视频在线网站 | 在线播放亚洲美女视频网站 | 亚洲高清中文字幕一区二区三区 | 国产乱淫视频 | 一区二区三区免费视频 www | 成人满18在线观看网站免费 | 亚洲悠悠色综合中文字幕 | 日韩毛片免费在线观看 | 姐姐真漂亮在线视频中文版 | 成年人黄国产 | 国产高清一国产免费软件 | 欧美国产高清欧美 | 亚洲成人一级 | 亚洲精品日本高清中文字幕 | 久草热久| 久久91这里精品国产2020 | 日韩美女大全视频在线 | 99看视频| 中文字幕在线观看国产 | 国产91久久精品一区二区 | 女人把腿劈开让男人桶的网站 | 成人高清视频免费观看 | 亚洲午夜网 | 欧美巨大精品欧美一区二区 | 欧美午夜在线 | 九九在线偷拍视频在线播放 | 日韩毛片一级 | 日韩中文字幕免费观看 | 日本免费一区二区三区看片 | 韩国日本三级在线观看 |