www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Bureaus Exclusive

Nestle's expansion strategy set for Chinese market

By Chen Qide (China Daily Shanghai Bureau)
Updated: 2010-09-09 16:47
Large Medium Small

Nestle announced an expansion strategy for the Chinese market Thursday to push forward sales of its three newly-launched premium coffee products.

"Our strategy is aimed to open 1,000 shops in China this year to stimulate their sales," said Lin Jianhua, general manager of Nanpu Food (Group) Co Ltd, a sales partner with Nestle.

Related readings:
Nestle's expansion strategy set for Chinese market Nestle to make a splash
Nestle's expansion strategy set for Chinese market Nestle to expand in emerging markets
Nestle's expansion strategy set for Chinese market Nestle made misleading drink health claims: FDA
Nestle's expansion strategy set for Chinese market Nestle results beat expectations

Reinforced efforts will be made to increase the number of shops up to 10,000 next year, said Lin.

Sales of these three premium coffee - Koumibaisen, Impressario and Gold - are expected to reach 100 million yuan (US$14.7 million) next year as the nationwide sales network is completed, he said.

Shanghai will have 50 shops this year, which will be risen to about 200 next year, said Adrian Ho, head of Coffee & Beverages Business Unit, Nestle China.

Except Nescafe Gold which was introduced to China in 2003, both Koumibaisen and Impressario are new products on the Chinese market, which are first available in Shanghai, Ho said.

Ever since it was marketed in China, Nescafe Gold has enjoyed a tremendous success with surging sales especially in major cities like Beijing and Shanghai, thus a demonstration of the increasing demand for premium coffee products.

The three premium coffee products imported from Japan are top quality, which are produced with advanced processing technology and fine coffee beans from globally renowned coffee growing areas.

"The launch of the three new coffee products underscores the fact that Shanghai is one of the most mature coffee markets in China and also indicates that China is a market with great potential," Ho said.

A per capita consumption of coffee in Shanghai is 35 cups per year, 10 more than Beijing, while that in other cities is only five to six cups annually, said he.

Nestle now occupies a share of 67 percent to 73 percent in China's coffee market, even though it faces a fierce competition, said Lin.

"We are confident the newly launched premium coffee products will surely win the hearts of Shanghai consumers," Lin said. Sales in the first half of this year increased by 40 percent compared with that in the same period last year thanks to the World Expo, according to Lin.

"Nestle is able to keep an annual growth rate of about 30 percent for its sales in China," Lin said.

主站蜘蛛池模板: 亚洲一区二区三区在线 | 亚洲免费一区 | 欧美三区在线观看 | 亚洲无线一二三区2021 | 狠狠色噜狠狠狠狠色综合久 | 国产免费成人在线视频 | 日韩精品一区二区三区中文字幕 | 亚洲精品成人7777在线观看 | 日韩欧美亚洲综合久久99e | 欧美高清一区二区 | 久久久久久免费视频 | 亚洲三级在线播放 | 精品久久久久久中文字幕 | 韩国精品一区二区三区在线观看 | 欧美日韩一二区 | 理伦毛片| 91精品国产高清久久久久久91 | 色综合天天综合网看在线影院 | 久久成人精品视频 | 萌白酱粉嫩jk福利视频在线观看 | 狼人总合狼人综合 | 亚洲爽爽 | 成人a毛片手机免费播放 | 中文字幕在亚洲第一在线 | 国产成人午夜极速观看 | 最新欧美精品一区二区三区 | 亚洲欧美日韩久久精品第一区 | 手机在线色| 国产三级久久久精品三级 | 欧美成人在线免费观看 | 一级毛片牲交大片 | 精品外国呦系列在线观看 | 一区二区三区免费精品视频 | 日韩专区亚洲精品欧美专区 | 国产色a| 亚洲国产成人超福利久久精品 | 国产成人国产在线观看入口 | 真实国产普通话对白乱子子伦视频 | 国产精品国产高清国产专区 | 免费的a级毛片 | 亚洲精品视频久久 |