www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

You’re Here : Home > Gallery

E-commerce firms adopt targeted approach

Updated : 2016-02-23
( China Daily )

E-commerce firms adopt targeted approach

Students collect goods ordered online at a university in Shanghai, a common scene at Chinese universities.WANG GANG/CHINA DAILY

The week-long Spring Festival holiday gave me plenty of time to do shopping online for the Lantern Festival, which fell on Feb 22 when Chinese people ate sweet dumplings for good luck.

I planned to buy some sweet dumplings (tangyuan in Chinese) with different fillings on JD.com, but the customer service reps told me that I might not have my purchase on time. He said the delivery would take longer than usual because of the holidays.

However, when I shared the information with my family it appeared my daughter didn't believe it. She said that she just received chocolates on time from the JD.com express delivery service on Feb 14, Valentine's Day. "It proved that the e-commerce company's express delivery service was working as usual," my daughter added.

In February, the Spring Festival holiday, Valentine's Day and the Lantern Festival fell in the same two weeks, something which made both e-commerce companies and e-shoppers crazily busy. However, the companies' logistics capacity was unable to cope with the massive increase in transactions.

That said, in my casual but extended observation, JD.com and Tmall.com had to concentrate their efforts on promoting transactions for Valentine's Day-related commodities as both of them offered eye-catching links on their websites for shoppers to access hundreds of Valentine's Day-related products. They also gave attractive discounts to lure potential customers.

JD.com, for example, offered a discount of as much as 70 percent for purchases of its rose-themed products during the Feb 10-14 period, in addition to the hundreds of other discounted products for Valentine's Day including clothes, necklaces and digital products.

Tmall.com and Taobao.com, both part of the Alibaba Group Holding Ltd, launched their Valentine's Day promotions earlier this month.

JD.com Inc and Alibaba are the major players in e-commerce in China. Their every single commercial promotion not only has an impact on Chinese consumers' behavior, but also affects the country's businesses, no matter they are brick-and-mortar or online retailers.

Being fully aware of this situation, I changed my mind and turned my attention to brick-and-mortar stores for sweet dumplings, such as my local Wumart store, where I found plenty of choices at acceptable prices.

Why had JD.com and Alibaba treated Valentine's Day as a major sales promotion event but failed to treat the Lantern Festival in the same way?

In this regard, a Taobao merchant offered a credible explanation: "Young people today regard Valentine's Day as a major festival, and they are the major source of our customers, so we must attach primary importance to Valentine's Day-related sales promotions."

An e-commerce expert said that the era of online retailers' crazy promotions for all festivals has gone, as they now pay more attention to niche markets and competitive differentiation.

"Blindly launching a price war will not attract consumer interest, this can only be done by targeting niche markets," the expert said.

By Feb 14, JD.com still had two Valentine's Day sales promotion advertisements on the front page of its website. One ad, "Theme Street", promised express delivery of every single flower gift would only take two hours.

Tmall.com had three advertisements at the top of its websites. They were "Happy Valentine's Day", promoting underwear products, "Gifts for Valentine's Day" for cosmetic products and "A Happy Surprise for Valentine's Day" about sex novelty items.

Accessing the products by clicking the "Gifts for Valentine's Day" logo, I was surprised to find out that Tmall.com even divides its consumers into different groups according to the decade of their birth - the 1970s, 1980s and 1990s. Obviously, consumers like me who were born in the 1960s are considered by the website to be too old to use any cosmetics product.

According to the latest report released by the China Internet Network Information Center, China had 688 million netizens by the end of last year, 60 percent of which had experience of shopping online, and nearly 68 percent were aged between 20 to 49.

主站蜘蛛池模板: 黄色福利站 | 91进入蜜桃臀在线播放 | 国产成人精品视频免费大全 | 久久在线视频免费观看 | 亚洲精品一区91 | 国产精品高清一区二区 | 亚洲三级视频在线观看 | 特级毛片全部免费播放器 | 亚洲综色 | 久爱www免费人成福利播放 | 亚洲综合精品一二三区在线 | 日本黄色美女网站 | 日本a级毛片免费视频播放 日本a级三级三级三级久久 | 欧美高清一级毛片免费视 | 美国亚洲成年毛片 | 黄网站在线播放视频免费观看 | 国产一区二区三区四区五区 | 91香蕉网| 毛片一级免费 | 欧美.成人.综合在线 | 久久免费视频7 | 国产精品高清免费网站 | 在线视频一区二区三区 | www.亚洲天堂.com | 日本加勒比在线视频 | 国产午夜精品久久理论片小说 | 欧美大片在线播放 | 国产精品国产欧美综合一区 | 国产精品久久久精品视频 | 免费一级特黄欧美大片久久网 | 日日摸天天摸狠狠摸视频 | 亚洲在线中文字幕 | 欧美亚洲第一区 | 欧美国产日本高清不卡 | 欧美88| 91一区二区在线观看精品 | 国产精品国产三级国产普通 | 国产男女猛烈无遮档免费视频网站 | 手机看片在线 | 美女张开腿男人桶 | 99re热精品这里精品 |