Cognac brand Camus partners with JD
Updated : 2019-01-10
( China Daily )
( China Daily )
French cognac brand Camus has signed a comprehensive and in-depth cooperation agreement with the e-commerce giant JD in Beijing.
Camus will open the Camus JD flagship store and will cooperate with JD in branding, marketing, products and channels. Camus cognac has been produced by five generations of the Camus family since 1863. Currently Cyril Camus - the fifth generation of the family - heads the company in eight countries on three continents.
"This is a significant step for Camus," he said. "This e-commerce strategy with JD can give exposure to and influence millions of Chinese consumers."
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