Center

GE extends Olympic sponsorship through 2020

(Agencies)
Updated: 2011-06-29 17:32

LAUSANNE, Switzerland - General Electric Co has extended its global Olympic sponsorship through 2020 in a deal worth hundreds of millions of dollars.

The International Olympic Committee says GE will continue as a top-level sponsor for the 2014 Winter Games in Sochi, the 2016 Olympics in Rio de Janeiro and the 2108 Winter Games and 2020 Summer Olympics. The 2018 and 2020 host cities haven't been selected yet.

GE joins Coca-Cola, Dow, Omega, Proctor & Gamble and Visa as sponsors through 2020.

The deal was announced Wednesday, three weeks after NBC - formerly controlled by GE - acquired the US broadcast rights to four Olympics through 2020 for $4.38 billion.