www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Sports / Rio in Spotlight

Games a global TV gold mine

By Agence France-Presse (China Daily) Updated: 2016-08-23 07:41

If you tuned into the Olympics, whether on television or your smartphone, then you belong to a multi-billion dollar club of 5 billion people.

As the International Olympic Committee launches its Olympic Channel, here are five things to know about the biggest broadcasting operation on the planet, a combination of technology and business being raised by the digital revolution to ever-new levels.

Broadcasting Bolt

From New York to Tokyo and Buenos Aires to London, people all over the world tuned in for the few seconds it took Jamaica's Usain Bolt to run the 100m.

To make that happen, the signal was sent by the Olympic Broadcasting Services, which is under the control of the International Olympic Committee, and sent to four satellites, then beamed back down.

More than 7,000 technicians in blue T-shirts worked in a center resembling mission control, with the walls covered in screens, to deliver footage from the Games filmed by 1,200 camera operators. More than 7,000 hours of content were beamed around the world.

$3.5 billion business

The Olympics is about money as much as sport and one major exchange of money is in selling broadcast rights.

The rights holders, as they are known, pay a premium for exclusive transmission of the Games. Non-rights holders are not even allowed to bring cameras into Olympic competition sites.

Although this exclusivity is shared among many different outlets, each tailors the content to its local market.

TV channels in Brazil or China or Jamaica provide a very different experience, focusing on their own country's athletes and favored sports to ensure a maximum audience - and maximum price tag for commercials run alongside.

"Revenue for transmission rights keeps going up. At Rio, it came to more than $3.5 billion," said Yiannis Exarchos, CEO of Olympic broadcasting.

That business, plus sponsorship, oils the financial wheels of the huge sporting extravaganza. About 9 percent of the rights revenues go to the IOC and the rest to international sporting federations and national Olympic committees.

"The world of sport, other than in a few very profitable disciplines, would have a lot of difficulty to survive without this," Exarchos said.

Previous Page 1 2 Next Page

Most Popular
What's Hot
Highlights
Special
...
主站蜘蛛池模板: 日本精品一区二区三区在线视频一 | 久久国产精品一国产精品 | 亚州免费 | 亚洲国产成人久久精品图片 | 久久91精品国产91久久跳舞 | 成人小视频在线观看 | 成人久久精品一区二区三区 | 中国美女牲交一级毛片 | 久爱www免费人成福利播放 | 一本一本久久a久久精品综合麻豆 | 怡红院在线视频全部观看 | 美国一级毛片免费看 | 一区二区三区不卡在线观看 | 欧美福利一区二区三区 | 欧美午夜视频在线 | 欧美影院久久 | 国产精品夫妇久久 | 国产精品一区二区久久精品 | 精品国产免费久久久久久 | 日本国产在线视频 | 精品亚洲欧美高清不卡高清 | 怡红院视频在线观看 | 国产毛片在线高清视频 | 日韩国产欧美一区二区三区 | 日韩欧美一区二区在线观看 | 亚洲在线第一页 | 中日韩一级片 | 一级毛片日韩 | 亚洲无吗视频 | 欧美成人三级伦在线观看 | 经典香港一级a毛片免费看 精品400部自拍视频在线播放 | 精品国产亚洲人成在线 | 日本在线观看不卡免费视频 | 亚州一级毛片在线 | 欧美一级别 | 手机看片1024欧美日韩你懂的 | 自拍第1页 | 久久福利资源站免费观看i 久久高清精品 | 国产精品午夜波多野结衣性色 | 亚洲wwwwww| 国产午夜久久影院 |