Tourists can explore the impressive reservoir at El Penol town near Medellin.[Photo provided to China Daily]

In early January, people color their faces to celebrate racial equality in the Black and White Carnival in Pasto. In August, flower cultivators take part in a parade called the Flower Festival in Medellin.

The country is also promoting its tourism with other countries of the Pacific Alliance－Mexico, Peru and Chile.

Jaramillo says that as Latin America is far from China, it makes sense for Chinese to visit more than one country when they are in the region.

"If I have to only use three words to describe Colombia, I would say peace, friendliness and fashion," he says.

Shen Yibing, a Spanish teacher from a university in Chongqing, agrees.