www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Poland's branding in need of polishing

By Wang Chao and Zhong Nan (China Daily) Updated: 2014-05-26 07:12

Poland's branding in need of polishing

Models display amber jewelry by Polish designers. Poland has launched a series of events in China to raise the visibility of its products. Photos by Wang Chao / China Daily

Country works to fill information gap in minds of Chinese consumers

France equals perfumes and cosmetics. Germany equals technological know-how. Switzerland equals watches. And Poland equals?

The Polish government is trying to complete the sentence and fill a huge information gap in the minds of Chinese businesses and consumers as it seeks more investment.

One possible solution to the equation is amber, the fossilized tree resin famed for its golden beauty, and of which Poland possesses abundant supply.

Poland's branding in need of polishing

Poland's branding in need of polishing

A recent fashion show in Beijing had amber accoutrements as its theme and featured clothing by two Polish designers, Maria Fudakowska and Yan Novac.

The show was part of a program initiated this year by Poland's Ministry of Economy to promote its industries in China. The ministry reckons that Poland excels in luxury goods, biological industries and environmental protection.

"The promotion is more of a showcase of Polish design and culture," says Tadeusz Chomicki, Poland's ambassador to China. "We also have other activities such as seminars and conferences to introduce more business opportunities. Most Chinese do not associate luxury brands with Poland. Through these events we want to convey a message to Chinese consumers that we also have the capabilities to make top-class luxury goods."

Government figures from Poland show that about 900 factories make more than 22,000 yachts every year, 90 percent of which are exported. The yachts range from low-end to high-end, with the budget model priced at several thousand euros and the luxury ones worth millions.

The major markets are Western Europe, Northern Europe and Mediterranean countries.

"In Monte Carlo or Miami, you can easily spot yachts made in Poland," Chomicki says.

Jolanta Iwanicka, economic counselor of the Polish embassy in Beijing, says Chinese consumers know much less about Poland compared with its Western European counterparts:

Previous Page 1 2 3 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 亚洲在线免费 | 日本国产精品 | 国产91精品高清一区二区三区 | 日韩免费视频播播 | 午夜爱爱毛片xxxx视频免费看 | 欧美成人高清在线视频大全 | 能在线观看的一区二区三区 | 亚洲国产一成人久久精品 | 91久久精品国产91久久性色也 | 米奇精品一区二区三区在线观看 | 先锋影音xfyy5566男人资源 | 国产成人久久精品 | 香港三级88久久经典 | 欧美二区视频 | 亚洲综合片 | 亚洲精品精品一区 | 亚洲国产一区二区a毛片日本 | 欧美日韩国产高清一区二区三区 | 手机看片99| 亚洲免费观看网站 | 国产精品亚洲精品日韩已方 | 久久香蕉国产线看免费 | 一级毛片免费视频观看 | 在线中文字日产幕 | 美女18网站 | 奇米5555 | 国产高清成人mv在线观看 | 久久中文字幕免费视频 | 男人扒开双腿女人爽视频免费 | 国产欧美另类久久精品91 | 亚洲黄色片网站 | 国产天堂在线一区二区三区 | 国产在线观看成人 | 免费看美女无遮掩的软件 | 成人午夜爽爽爽免费视频 | 日本欧美久久久久免费播放网 | 91久久国产综合精品女同我 | 日韩欧美一级a毛片欧美一级 | 玖玖香蕉视频 | aaa在线 | 日韩永久在线观看免费视频 |