www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Celebrity economy set for explosive growth in China

By Meng Jing (China Daily) Updated: 2016-03-16 07:54

Celebrity economy set for explosive growth in China

Internet celebrities, also Taobao store operators, gather in Shanghai for the first-ever Wanghong seminar held by Taobao in August 2015. [Photo provided to China Daily]

Cyber personalities become prized brands, mint millions, launch businesses, turbocharge online fashion shopping across China

She is neither a movie superstar nor a television personality, but e-commerce sensation Zhang Dayi, 28, is a bigger celebrity with the Midas touch.

Not only do her product endorsements send sales soaring-5,000 garments in two seconds, equivalent to annual sales of a small bricks-and-mortar store-but she laughs all the way to the bank.

Building her way from a fashion magazine model, Zhang works her magic in China's cyberspace. She posts her photos online. She offers a range of feminine advice on makeup, hairdos, wardrobes, you name it.

Her fan base on Sina Weibo, the Chinese version of Twitter, exceeds 4 million.

Zhang is one of a growing group of influential cyber celebrities who are called Wanghong in Chinese. They target a large, growing segment of Internet users, and are famous.

As more and more people trawl the Internet using their smartphones and other handheld devices, Wanghong, in addition to clinching lucrative product endorsements, are able to ride their fame to establish a new type of money-spinning businesses of their own.

A report from the China Internet Network Information Center showed that in 2015, Chinese people spent 3.75 hours online every day on average.

In May 2014, Zhang set up Wuhuanxide Yichu, or "The Wardrobe I Like" in English, her own online store on Taobao.com, Alibaba Group Holding Ltd's online marketplace, home to more than 8 million hyper-competitive vendors.

Wuhuanxide Yichu sells clothing designed and made by Zhang's team. It has become one of the bestselling female clothes stores on Taobao.com. Monthly sales clocked millions of yuan within the first year of its launch-inconceivable, fantasy-like for many other vendors.

But Zhang's Wuhuanxide Yichu is certainly not an exception.

Statistics from Taobao showed five out of its top 10 female clothes stores by sales in 2015 were owned and led by Internet celebrities.

"These path-breaking stores never advertise nor participate in sales events. Instead, they turn their customers into fans and offer enhanced shopping experience by getting Wanghong to interact with them online. They monetize Wanghong's influence on fans. The so-called Wanghong economy is set for explosive growth," said Wen Zhong, director of Mobile Taobao.

Previous Page 1 2 3 4 5 6 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 香蕉福利久久福利久久香蕉 | 欧美成人性做爰 | 亚洲欧美日韩中文字幕在线一 | 久久99国产精一区二区三区 | 香港三级日本三级人妇网站 | 免费在线观看黄色毛片 | 99视频在线观看免费 | 国产成人精品一区二区视频 | 一区 在线播放 | 国产精品久久国产精品99盘 | www.av在线免费观看 | 国产成人一区二区三区高清 | 女人精aaaa片一级毛片女女 | 欧美一级网址 | 美女视频很黄很a免费国产 美女视频黄.免费网址 | 国产一在线精品一区在线观看 | 毛片美国基地 | 久久精品国产一区二区三区 | 成人在线免费播放 | 色天使色婷婷在线影院亚洲 | 国产激情一区二区三区四区 | 欧美另类精品 | 欧美精品成人 | 亚洲天堂男人在线 | 免费久 | 国产在线欧美日韩精品一区二区 | 大狠狠大臿蕉香蕉大视频 | 午夜免费毛片 | a毛片免费在线观看 | 日韩欧美在线播放视频 | 亚洲国产成人久久笫一页 | 久久精品国产欧美日韩99热 | 精品国产一级毛片 | 欧美午夜免费一级毛片 | a级精品九九九大片免费看 a级毛片免费观看网站 | 久久免费精彩视频 | 香蕉依依精品视频在线播放 | 高清视频 一区二区三区四区 | 亚洲网址在线 | 久久精品视频3 | 欧美国产成人免费观看永久视频 |