www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Talking Business

Second child? Malls already ramping up offerings for summer

By SIVA SANKAR (China Daily) Updated: 2016-05-12 08:17

Second child? Malls already ramping up offerings for summer

Boys at a roller skating contest in Lixin county, Anhui province. Roller skating is a popular after-school recreational activity across the country.HU WEIGUO/CHINA DAILY

China's small businesses are likely to ensure the second-child policy will bear fruit sooner than later. Allow me a detour to explain.

A weekend walk through a Beijing mall-busyness and business were written all over it-reminded me of a sellout stand-up comedy show I attended last year in Mumbai.

Bollywood comedian Johnny Lever joked that Amitabh Bachchan, whom a BBC poll had voted as the planet's greatest actor, is a money-spinning serial product-endorser.

Lever cited, breathlessly, the stunning range of Bachchan's endorsements, spanning all stages of a human being's sojourn on this planet: conception through birth, childhood, adolescence youth, adulthood, old age to death and even after-life.

It was as much a jibe at Bachchan's grating omnipresence as a comment on the fact that various businesses now cover each and every aspect and phase of human life, constantly re-inventing and innovating on existing products and services.

The five-floor Beijing mall reinforces this point. Small businesses on two of its floors cater exclusively to, hey presto, kids.

Now, extra-curricular activities for tykes during the annual/summer vacation have been around for a while. As a kid in the late 1970s, I remember taking part in free summer cricket camps conducted by the Municipal Corporation of Hyderabad.

Chinese kids in the 4-12 age group now have a wide range of high-tech choices to live up the annual vacation, thanks as much to malls, those temples of urban convenience, as to the slew of businesses that are housed in them.

When I say "a wide range", you got to believe me. This is what small businesses are offering these days: training in acting/drama; drawing/painting classes; instrumental and vocal music; martial arts; roller-blade skating; fishing; play pens; skipping; shooting; interactive big-screen TV games; ceramics; robot operation; English classes; board games like go; reading rooms; learning centers; sit-and-play games, remote-controlled toy car racing.

The list above is indicative, not exhaustive.

Each establishment is brightly hued, lively and busy, buzzing with kids and their parents or handlers. Prices vary from 350 yuan for a week per kid to several thousands of yuan for quarterly and half-yearly contracts.

Parents don't seem to mind. Kids appear to love these myriad activities that harness their latent physical, mental, intellectual and creative energies.

Small businesses appear to epitomize innovation, China's current catch phrase.

For instance, an essentially outdoor activity like fishing is transformed into an enjoyable indoor activity. All it took was a small 6x3 feet space of glass walls encasing water with loads of small red fish and some plastic toy floats in it.

Little girls happily picked up the fishing rods with tiny plastic baskets at one end, bent over the pool, netted some slippery fish deftly, transferred them quickly into a small plastic bucket, and were ready to catch more.

Young moms appeared happy to pay for this service. As their kids got busy indoor-fishing, they plonked themselves on bean bags by the poolside and got busy with their smartphones.

At an indoor shooting shop, the gun/rifle is real, but bullets and the target prey (birds and deer) are virtual. Simulated scenes of forest come alive on a big screen, complete with boom-boom audio effects.

You wade through the forest, aim your gun at the bird or animal on the screen, shoot and, bingo, virtual reality technology gives you and your son the kicks, practice and a platform to bond and spend quality time together.

Businesses galore. Professional photo studios make your kid look like those adorable darlings in ads and movies, designer outfits and all. Other stores down the alley sell kids-wear, toys, games, footwear, bicycles, sports goods, strollers and school-gear.

There are family portrait photo studios too. For young moms, body sculpting shops, beauty salons, manicure shops ... You could call the mall an eco-system of commerce for young families. Who needs pollution, stressful traffic, fuel-guzzling drives to picnic spots?

I thought a parenting center here might be a viable business. Young couples could learn how to be great modern parents for digital-age kids.

Given this supportive infrastructure, hesitant, trouble-averse young couples may well think having a second child, and doubling their fun, may not be such a bad option after all?

Contact the writer at siva@chinadaily.com.cn

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产亚洲精 | 国产自在自线午夜精品 | 182福利视频 | 亚洲日本在线观看 | 97se狠狠狠狠狠亚洲综合网 | 2022年国产精品久久久久 | 久久91综合国产91久久精品 | 欧美一级别 | 在线免费国产 | 在线播放成人高清免费视频 | 日韩综合 | 国产一区二区三区免费在线观看 | 毛片免费永久不卡视频观看 | 久视频免费精品6 | 日韩一级欧美一级毛片在 | 亚洲男人天 | 国产成人香蕉在线视频网站 | 99re免费99re在线视频手机版 | 久久a 热6 | 国模午夜写真福利视频在线 | 亚洲在线国产 | 国产欧美一区二区三区精品 | 精品久久久久不卡无毒 | 日本一区毛片免费观看 | 免费看一级毛片欧美 | 欧美国产一区二区三区 | 欧美精选欧美极品 | 99热久久国产综合精品久久国产 | 国产成人毛片亚洲精品不卡 | 国产最爽的乱淫视频国语对 | 国产三级a三级三级三级 | 鸥美性生交xxxxx久久久 | 最新国产精品亚洲二区 | 美美女高清毛片视频黄的一免费 | 国产一级毛片国语版 | 国产夫妇肉麻对白 | 成人一级大片 | 一级特级aaaa毛片免费观看 | 国产日韩在线看 | 日韩a级毛片免费视频 | 最新国产午夜精品视频成人 |