www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Service gets more attention in online shopping

By Mu Chen (China Daily) Updated: 2014-09-20 08:06

Service gets more attention in online shopping
Staff members work at the headquaters of Taobao in Hangzhou, capital of East China's Zhejiang province, Nov 11, 2013.[Photo / Xinhua]

Service gets more attention in online shopping
Jack Ma shows up in Singapore for Alibaba IPO roadshow
 
Service gets more attention in online shopping
After the IPO euphoria, what will Alibaba do to justify share price?
 
Increased sophistication of online shoppers is transforming the e-commerce sector in China from "price-driven" to "service-driven", according to the Online Shopper Trends report by The Nielsen Co.

The global consulting firm's report, released on Friday, said that apart from concentrating on the price advantages offered by e-commerce platforms, the more sophisticated Chinese consumers are also browsing for additional online shopping advantages that suit their individual requirements.

Online shoppers from China also tend to research products thoroughly, by making online and offline comparisons, before actually making an online purchase, the report said.

Patrick Dodd, managing director of Nielsen China, said: "All of these signs indicate a transformation in China's e-commerce, from 'price-driven' to 'service-driven' thanks to the increasing maturity of Chinese online shoppers."

A large contributing factor to the transformation has been the increase of "rational" Chinese online shoppers, who are mostly between 26 and 30 with good income and a desire for high-quality products.

Based on an online survey of 4,500 respondents, the report said the ratio of rational online shoppers increased by 5 percentage points to 29 percent this year.

These savvy online shoppers care more about convenient and safe payment, high-quality products and reliable online reviews. While they have the money and desire to make high-end purchases, they sometimes decide against the purchases due to mistrust of the sellers or quality concerns in the e-commerce environment, the report said.

"The increasing number of rational online shoppers is absolutely a good signal for China's e-commerce market as it helps push the development of the nation's e-commerce market, encouraging a healthier and more sustainable e-commerce environment," said Dodd.

For three other types of online shoppers, price-sensitive shoppers stayed the same at 16 percent, while potential online shoppers and online dependent shoppers saw small drops of 2 and 3 percentage points to 32 percent and 26 percent, respectively.

The report also found that online shoppers like to share their opinions, with more than 40 percent of online shoppers saying they are willing to share their shopping experiences and product reviews through WeChat or other instant messaging tools.

"Just as you cannot use a 'one-size-fits-all' marketing strategy to resonate with all consumers in today's China, the growing online shopper base must be segmented as not all shoppers want the same online experience," said Dodd. "Only by deeply understanding the key online shoppers, can brands and e-tailers be best-positioned for online success."

Meanwhile, the report also found that smartphones have played a big role in boosting online purchases. It was the only device to gain in online shopping penetration, jumping to 57 percent from 53 percent.

More online shoppers are using online retailers' exclusive shopping apps, surging to 61 percent from 53 percent in 2013.

Service gets more attention in online shopping

Service gets more attention in online shopping

 Top 10 most popular online shopping sites in China Top 10 foreign-funded chain stores in mainland 

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 欧美日韩在线观看一区二区 | 一级毛片视频播放 | 手机在线观看毛片 | 久久亚洲国产精品五月天 | 久久精品免费 | 2022国产91精品久久久久久 | 99久久国产综合精品五月天 | 成人网18免费网站 | 一区二区三区欧美在线 | 在线观看国产精品一区 | 国产欧美一区二区精品久久久 | 成 人 免费 网站 | 亚洲热视频 | 久久九九久精品国产 | 经典三级久久 | 日本一区不卡视频 | 成人a毛片免费视频观看 | 久久综合狠狠综合久久综合88 | 在线观看免费国产成人软件 | 国产欧美一区二区三区免费 | 欧美成人精品免费播放 | 性盈盈影院影院 | 草草影院ccyycom浮力影院 | 免费视频 久久久 | 亚洲www.| 国产三级日本三级日产三级66 | 九九精品国产兔费观看久久 | 日韩制服诱惑 | 久久er精品热线免费 | 在线亚洲精品中文字幕美乳 | 九九九九在线视频播放 | 92精品国产自产在线观看 | 久久99爱视频 | 精品一区二区三区在线视频观看 | 伊人一级| 欧洲亚洲综合一区二区三区 | 国产精品久久久久久久久久免费 | 国产精选莉莉私人影院 | 欧美一区二区三区日韩免费播 | 亚洲视频欧美 | 香蕉香蕉国产片一级一级毛片 |