www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Oppo Electronics banks on FC Barcelona sponsorship deal to open doors

By Emma Gonzalez (China Daily) Updated: 2015-09-11 08:02

Oppo Electronics banks on FC Barcelona sponsorship deal to open doors

Models pose with Oppo smartphones during an expo in Nanjing, Jiangsu province, July 4, 2015. [Photo/IC]

Chinese smartphone manufacturer Oppo Electronics has signed a three-year sponsorship deal with Spain's FC Barcelona soccer team, in a move that will help the company enter the European market and strengthen its foothold in Asia.

Under the deal, Oppo will become Barcelona's exclusive global mobile partner and will have an LED advertising presence at Camp Nou, the club's home stadium.

Additionally, the Chinese phone manufacturer will cooperate with the Catalan team in a wide range of activities, such as football events, fan activities and TV advertisements. No financial details of the deal were disclosed.

The phone manufacturer says it is also launching 5,000 units of the R7 Plus FC Barcelona phone, a special edition of its latest device the Oppo R7 Plus for Barcelona fans.

The customized phone with the Barcelona logo on the back will be sold for $549 through Oppo's official online store, with shipping available for overseas markets.

"As Oppo continues its global expansion strategy, this partnership will enable us to reach even more global consumers at a faster and more dynamic pace," said Sky Li, vice-president of Oppo.

Bradley Williams, a professor of Asian studies at the City University of Hong Kong, said: "If a Chinese company can gain an association with a club from one of the top European leagues, it might increase name recognition and help it in the marketplace."

Although the Chinese phone producer is aiming to become a top-three brand in Southeast Asia within the next three years, the company has been struggling to break into the mature markets of Europe and the United States.

John Fang, a business analyst at the China Market Research Group, said: "Oppo smartphones are very successful in some developing countries, especially in Malaysia and Indonesia."

"Expanding in mature markets such as the US and Europe might be harder as there is lower brand awareness for Chinese smartphone brands," he said.

Nonetheless, the R7 plus device could be the company's first breakthrough in mature markets as Oppo announced that the mobile phone was finally opening for US and European pre-orders, with the producer promising to ship the handsets by the end of this month.

Chinese phone manufacturers are no strangers to using partnership deals with soccer teams to build their brands in Europe.

In 2012, Huawei Technologies Co inked a sponsorship agreement with Spain's Atletico de Madrid to support the expansion of its mobile phones in the Spanish market. The deal with the Madrid-based team marked the first sports sponsorship for Huawei in Western Europe.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 韩国在线精品福利视频在线观看 | 中国三级网站 | 国产区香蕉精品系列在线观看不卡 | 日韩中文字幕视频 | 国产成人免费高清视频 | 97视频在线免费 | 制服诱惑中文字幕 | 91成人免费观看网站 | 怡红院久久| 日韩精品网址 | 黄色三级国产 | 亚洲好逼 | 日本一区二区三区国产 | 九九夜色 | 国产美女精品视频 | 免费看亚洲 | 国产精品久久精品视 | 国产欧美日韩精品一区二 | a级免费网站 | 日韩成人精品日本亚洲 | 久久国产欧美 | 国产亚洲片 | 国产高清无专砖区2021 | 成人网久久 | 国产高清a毛片在线看 | 国产 高清 在线 | 久草在线免费播放 | 欧美成人全部视频 | 国产精品久久久久毛片 | 国产精品一二三区 | 午夜影院在线免费 | 国产精品亚洲玖玖玖在线靠爱 | 91tv成人影院免费 | 视频日韩 | 亚洲国产精品久久久久秋霞不卡 | 三级黄色毛片网站 | 亚洲精品手机在线 | 色偷偷亚洲第一成人综合网址 | 2021国产精品一区二区在线 | 免费一级毛片在线播放不收费 | 孕妇一级片 |