www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

LeEco to sell phones in US market

By Ma Si (China Daily) Updated: 2016-07-09 07:34

LeEco to sell phones in US market

Jia Yueting, founder of LeEco, meets with media during an IT summit in Shenzhen, Guangdong province. Provided to China Daily

Company's bundling strategy may not work, analyst says

Chinese internet firm LeEco Holdings Co Ltd is ready to sell smartphones and TV sets in the United States after the rapidly rising company purchased a 20.23-hectare development site in Santa Clara, California.

Jia Yueting, founder of LeEco, said in an internal letter: "We have outcompeted several global giants to get the land and it will be used as our global headquarters."

The company has more than 1,000 employees in the US and will formally launch its products in the world's most-competitive market within the next three months.

The move is part of LeEco's efforts to expand its overseas presence and highlights its bold ambition to take on Apple Inc and Tesla Motors Inc in these international giants' home turf.

The Silicon Valley Business Journal reported in May that LeEco had bought a site for $250 million from Yahoo Inc. A LeEco spokesperson confirmed the letter, but declined to disclose whether the land was purchased from Yahoo or the price of the deal.

"We will have a news conference in the US at which more information will be disclosed," the spokesperson said.

The Beijing-based company started as an online video-streaming site but quickly evolved into a heavyweight with presence in smartphones, TVs, virtual reality and electric vehicles. LeEco managed a rapid rise in China chiefly by offering smartphones and TVs at cheap prices that lure consumers to try the bundled LeEco memberships to access paid TV shows and US movies.

"In other words, it is selling content by sacrificing hardware profits," said Fu Liang, an independent industry expert.

The huge differences between China and the US will make it difficult for LeEco to replicate its domestic success. "American consumers can easily access good content and have limited interests in made-in-China movies. It remains to be seen how the model will work in the US. Unlike their Chinese counterparts who are price-sensitive and prefer affordable gadgets, American consumers are big fans of US brands and far more quality-conscious," he added.

Shen Meng, director of Chanson & Co, a boutique investment bank in China, said LeEco's intensified push into the US is in part aimed at showing a promising prospect to domestic investors.

"Few Chinese individual investors are capable of telling how LeEco's US business is going. Associating itself with fancy names such as Silicon Valley and Apple will increase investors' confidence in the company."

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美美女一区二区三区 | 久草热草 | 亚洲精品国产精品国自产网站 | 国产成人在线免费视频 | 免费看美女午夜大片 | 亚洲一区二区三 | 欧美黄色高清 | 亚洲性欧美 | 欧美成人另类69 | 国产日韩线路一线路二 | 日本农村寡妇一级毛片 | 国产中的精品一区的 | 国产三级精品美女三级 | 美国黑人特大一级毛片 | 日韩乱码中文字幕视频 | 久久久久亚洲精品影视 | 成人午夜大片免费7777 | 亚州a| 国产日韩一区二区三区在线播放 | 日韩高清一区二区 | 另类专区另类专区亚洲 | 亚洲人成在线播放网站 | 欧美一区二区三区免费不卡 | 特级a欧美做爰片毛片 | 偷拍小视频99在线 | 精品久久久久久久久中文字幕 | 国产在线播放一区二区 | 91免费观看视频 | 一区视频在线播放 | 一区二区在线播放福利视频 | 精品一区二区高清在线观看 | 女仆色在线 | 韩日一级 | 成人9久久国产精品品 | 在线国产二区 | 日本一区二区三区欧美在线观看 | 高清偷自拍第1页 | 交视频在线观看国产网站 | 国产手机免费视频 | 日本理论在线 | 久久国产免费一区二区三区 |