www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Jinjiang shoe industry making tracks to the Web and e-retail

By Wang Zhuoqiong (China Daily) Updated: 2014-04-02 15:49

Jinjiang shoe industry making tracks to the Web and e-retail

A visitor passes by a booth at a shoe expo?held in Jinjiang, Fujian province, April 21, 2013. Jinjiang, widely known as China's footwear capital, is turning to e-commerce in hopes of turning around a slump marked by high inventory and closing stores. [Photo?/ Asianewsphoto] 

Jinjiang, widely known as China's footwear capital, is turning to e-commerce in hopes of turning around a slump marked by high inventory and closing stores, the city's mayor said.

Mayor Liu Wenru said the shoe industry has been consolidating and updating and that more than 70 percent of enterprises have built and are using their own websites for trade, especially in light of high rent and the cost of maintaining inventories at physical stores.

Last year, Internet transactions in the industry exceeded 38 billion yuan, the mayor said.

The city in Fujian province produces 20 percent of the world's sports shoes and 40 percent of domestic supplies. It will be hosting the 16th Jinjiang Footwear International Exhibition from April 18 to 21.

Last year, the Jinjiang footwear industry reported a gross production value of 88.5 billion yuan ($14.27 billion), up 6.6 percent over the previous year. Out of about 225 shoe manufacturers, more than 160 of them achieved a production value of 100 million yuan, 46 reached 500 million yuan, and 18 companies reached 1 billion yuan, said Liu.

Jinjiang is home to such nationally renowned brands such as Anta Sports Products Ltd, 361 Degrees International Ltd and Septwolves Co Ltd.

Industry leader Anta, which has seen improvements in revenue, gross profits and net profits, could become the first sportswear maker in the country to recover this year on a spate of new orders.

Multibrand strategy is considered one way to save the industry. Anta has developed brands including Anta Kids and Fila, and 361 Degrees has a child apparel brand that adds to its revenue stream.

But Zhang Qing, from Beijing Key Solution Sports Consulting Co Ltd, expressed concern for many of the footwear makers in the city. He said that, excluding Anta, most of the brands in Jinjiang are in decline.

"The transition for smaller brands and manufacturers will be painful," he said. "Many second- and third-tier brands will be phased out."

But companies with good positioning and strong products will survive, he said.

Sports footwear sales in terms of value growth were down from an average level of 10.5 percent between 2007 and 2012 to 4.6 percent between 2011 and 2012, according to a report released last May by Euromonitor International.

In 2012, domestic players represented by Li Ning Co Ltd, Anta (China) Co Ltd, 361 Degrees, International Ltd and Xtep International Holdings Ltd suffered from significant declines. High levels of warehouse stock were the biggest factor that negatively affected their performance.

After the 2008 Beijing Olympics, domestic companies collectively launched aggressive expansions in terms of retail outlets, product portfolios and marketing budgets, according to Euromonitor.

But by neglecting product design and technology innovation, domestic companies increasingly are facing the problem that most of their products are extremely similar to one other.

 

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 久久一日本道色综合久久m 久久伊人成人网 | 欧美牛逼aa | 黄色视屏免费 | 亚洲综合色就色手机在线观看 | 免费一级毛片免费播放 | 久久毛片久久毛 | 久久精彩视频 | 九九视频在线观看视频6偷拍 | 国产原创自拍 | 成人18网址在线观看 | 亚洲国产精久久久久久久 | 欧美日韩中文国产一区二区三区 | 91精品一区二区三区在线观看 | 免费成年网 | 亚洲国产精品aaa一区 | 亚洲视频日韩 | 成年人激情视频 | 欧美激情亚洲一区中文字幕 | 精品中文字幕在线 | 女人张开腿男人猛桶视频 | 美女视频在线观看黄 | 国产一区二区三区在线看 | aaa在线观看 | 亚洲一区二区三区高清网 | 国产精品在线播放 | 国产高清精品一级毛片 | 亚洲不卡一区二区三区在线 | 精品久久一区 | 女人扒开双腿让男人捅 | 免费一级美国片在线观看 | 日韩欧美a级高清毛片 | 自拍偷在线精品自拍偷无码专区 | 日本一级毛片免费 | 国产三级在线观看 | 欧美老妇b | 日本成人免费在线观看 | 7m视频精品凹凸在线播放 | 久久国产一区二区三区 | 在线黄网| 久久视精品 | 萌白酱香蕉白丝护士服喷浆 |