www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Jinjiang shoe industry making tracks to the Web and e-retail

By Wang Zhuoqiong (China Daily) Updated: 2014-04-02 15:49

Jinjiang shoe industry making tracks to the Web and e-retail

A visitor passes by a booth at a shoe expo?held in Jinjiang, Fujian province, April 21, 2013. Jinjiang, widely known as China's footwear capital, is turning to e-commerce in hopes of turning around a slump marked by high inventory and closing stores. [Photo?/ Asianewsphoto] 

Jinjiang, widely known as China's footwear capital, is turning to e-commerce in hopes of turning around a slump marked by high inventory and closing stores, the city's mayor said.

Mayor Liu Wenru said the shoe industry has been consolidating and updating and that more than 70 percent of enterprises have built and are using their own websites for trade, especially in light of high rent and the cost of maintaining inventories at physical stores.

Last year, Internet transactions in the industry exceeded 38 billion yuan, the mayor said.

The city in Fujian province produces 20 percent of the world's sports shoes and 40 percent of domestic supplies. It will be hosting the 16th Jinjiang Footwear International Exhibition from April 18 to 21.

Last year, the Jinjiang footwear industry reported a gross production value of 88.5 billion yuan ($14.27 billion), up 6.6 percent over the previous year. Out of about 225 shoe manufacturers, more than 160 of them achieved a production value of 100 million yuan, 46 reached 500 million yuan, and 18 companies reached 1 billion yuan, said Liu.

Jinjiang is home to such nationally renowned brands such as Anta Sports Products Ltd, 361 Degrees International Ltd and Septwolves Co Ltd.

Industry leader Anta, which has seen improvements in revenue, gross profits and net profits, could become the first sportswear maker in the country to recover this year on a spate of new orders.

Multibrand strategy is considered one way to save the industry. Anta has developed brands including Anta Kids and Fila, and 361 Degrees has a child apparel brand that adds to its revenue stream.

But Zhang Qing, from Beijing Key Solution Sports Consulting Co Ltd, expressed concern for many of the footwear makers in the city. He said that, excluding Anta, most of the brands in Jinjiang are in decline.

"The transition for smaller brands and manufacturers will be painful," he said. "Many second- and third-tier brands will be phased out."

But companies with good positioning and strong products will survive, he said.

Sports footwear sales in terms of value growth were down from an average level of 10.5 percent between 2007 and 2012 to 4.6 percent between 2011 and 2012, according to a report released last May by Euromonitor International.

In 2012, domestic players represented by Li Ning Co Ltd, Anta (China) Co Ltd, 361 Degrees, International Ltd and Xtep International Holdings Ltd suffered from significant declines. High levels of warehouse stock were the biggest factor that negatively affected their performance.

After the 2008 Beijing Olympics, domestic companies collectively launched aggressive expansions in terms of retail outlets, product portfolios and marketing budgets, according to Euromonitor.

But by neglecting product design and technology innovation, domestic companies increasingly are facing the problem that most of their products are extremely similar to one other.

 

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 香港a毛片免费全部播放 | 欧美韩国xxx| 精品亚洲视频在线 | 国产成人免费永久播放视频平台 | 日本欧美做爰全免费的视频 | 免费看一级 | 亚洲欧美精品国产一区色综合 | 亚洲精品亚洲人成在线麻豆 | 欧美xxx国产xxx | 久久久久亚洲香蕉网 | 一级欧美在线的视频 | 俄罗斯小屁孩cao大人免费 | 欧美最刺激好看的一级毛片 | 99爱精品视频 | 国产高清在线精品一区二区 | 国产午夜精品一区二区 | 亚洲欧美精品一区二区 | 亚洲欧美在线免费观看 | 美毛片 | 99在线播放 | 欧美成人久久久 | 美国一级毛片免费看成人 | 中国美女一级黄色片 | 久草网在线观看 | 久久精品一区 | 一区二区三区视频免费 | 德国女人一级毛片免费 | 亚洲精品美女国产一区 | 国产极品一区 | 中文字幕乱码中文乱码51精品 | 男人女人真曰批视频播放 | 不卡无毒免费毛片视频观看 | 欧美一级毛片兔费播放 | 成年午夜 | 美女张腿男人桶免费视频 | 国产一区二区久久久 | 青草青99久久99九九99九九九 | 国产欧美日韩精品高清二区综合区 | jizjiz日本| 欧美叫床戏做爰无遮挡 | 一级欧美在线的视频 |