www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Drinks companies have their eyes on the ladies

By Wang Zhuoqiong and Yang Jun (China Daily) Updated: 2015-10-06 08:32

Drinks companies have their eyes on the ladies

U MEET, an alcoholic drink series for women, unveiled by Kweichow Moutai Co Ltd in Guiyang, Guizhou province. The company expects the new beverage will generate about 1 billion yuan ($156 million) to 1.5 billion yuan in revenue in three years. [Photo/CFP]

In a move to boost sales, leading alcoholic beverage businesses are targeting the women's market in China, report Wang Zhuoqiong in Beijing and Yang Jun in Guiyang.

Sandy Xia enjoys a glass of wine when having lunch with friends. In the evening, she has the occasional beer and one or two cocktails at the weekend.

With a busy business schedule, the 32-year-old marketing manager at a logistics company in Beijing is constantly on the go.

"Having a healthy portion of alcohol helps me relax. I enjoy having a drink when I mix with friends, and we often talk about various wines and spirits," she said.

Xia is just the sort of middle-class professional woman that major beverage companies are looking to target to prop up falling sales after the government launched its anti-corruption campaign at the end of 2012.

Since then, the fallout has affected the luxury goods industry as well as the alcoholic drinks sector. In a move to boost sales, China's leading baijiu producer Kweichow Moutai Co Ltd has rolled a new drink for women customers.

U MEET comes in an elegant, elongated perfume-style bottle and is mixed with high-grade liquor from Moutai and natural blueberry juice.

Yuan Renguo, chairman of the group, has predicted that sales revenue from U MEET will be between 1 billion yuan ($156 million) to 1.5 billion yuan in three years. Moutai is banking on its highly successful brand name to stimulate growth.

With a female population of about 630 million in China, leading beverage companies are hoping to tempt women consumers in the 18 to 59 age group, which makes up 60 percent of the overall total. U MEET, for example, comes in nine colors and will retail at 48 yuan a bottle. It is expected to become popular with the younger generation that love trendy nightclubs.

But Moutai, which is famous for producing baijiu, which is made from a mixture of grains including rice, wheat and corn, faces tough competition in a crowded marketplace.

Global player Diageo Plc has always had a major presence in the sector with the company's Baileys brand, popular with women drinkers. The multinational alcoholic beverages group from the United Kingdom is expanding distribution of Baileys, an Irish whiskey and cream-based liqueur, through e-commerce platforms and convenience stores.

"We have also updated the bottle size for Baileys from 750 milliliters to a smaller size, so female customers will find it easy to carry and share with friends at parties or at picnics," said Tang Wu, Diageo's brand communications public relations manager.

In another strategic move, Baileys is now collaborating with Costa Coffee, a UK coffee chain, to develop a beverage named Cortado for the Chinese market.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 日日摸日日碰夜夜爽久久 | 亚洲无色| 久久精品国产99国产精品 | 欧美一级毛片美99毛片 | 成人爽a毛片在线视频网站 成人爽爽大片在线观看 | 69成人做爰视频在线观看 | 欧美成人精品手机在线观看 | 草草影院ccyy国产日本欧美 | 国产日韩在线看 | 99久热在线精品视频播放6 | 香蕉国产人午夜视频在线 | 亚洲精品一区二三区在线观看 | 国产成人啪精品午夜在线观看 | 欧美.亚洲.日本一区二区三区 | 国产91页 | 欧美怡红院在线观看 | 欧美日韩国产一区二区三区播放 | 加勒比在线视频 | 在线播放第一页 | 热er99久久6国产精品免费 | 久久精品视屏 | 国产日韩亚洲不卡高清在线观看 | 一本三道a无线码一区v小说 | 国产亚洲一区二区在线观看 | 精品久久久久久久 | 国产91会所洗浴女技师按摩 | 亚洲综合视频在线观看 | 亚洲国产综合人成综合网站00 | 久久久久琪琪去精品色村长 | 国产精品女在线观看 | 特黄特黄黄色大片 | 国内精品自产拍在线观看91 | 男人天堂成人 | 欧美a区| 欧美一区二区三区视频在线观看 | 欧美一区二区三区四区在线观看 | 国产成人精品日本亚洲专一区 | 欧美成人三级网站在线观看 | 国内在线播放 | 中文在线视频观看 | 亚洲精品一区国产二区 |