www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Industries

Culinary incubator helping Chinese startups to take off

By EMMA GONGZALEZ (China Daily) Updated: 2016-05-09 08:03

Culinary incubator helping Chinese startups to take off

Baker Jonathan Ellis experiments with recipes at the shared kitchen facilities of The Hatchery in Beijing.BRUNO MAESTRINI/CHINA DAILY

With demand booming for more diverse types of international cuisine in China, British-born Stewart Johnson and New Zealander Alex Worker developed a business platform to help innovative food startups to take off in the Chinese capital.

In February long-term expats inaugurated The Hatchery, Beijing's first foreign-run culinary incubator, to allow food entrepreneurs to test and validate their dining concepts in the Chinese market without assuming prohibitive costs.

China's food and beverage industry is expected to keep a steady growth in the next years, due to increasing per capita disposable income.

From 2015 to 2020, China's food and beverage industry is expected to enjoy a compound annual growth rate of around 8.8 percent, according to Neil Wang, partner and China president of the consulting firm Frost & Sullivan.

Last year, the value of China's food and beverage industry reached 7.0 billion yuan ($1.08 billion).

Despite the attractive growth potential of the industry, the high costs of starting a food business, including the expensive rental fees of commercial spaces and the difficulties of obtaining licenses, have prevented foreigners from being more active in this growing market.

For this reason, the culinary incubator located in Beijing's central district of Sanlitun provides business counseling and access to a shared kitchen facility to food startups until they can stand on their own.

The Hatchery either charges low fees for the use of its facilities or offers its services, including financing, in exchange of founder's equity in the business, with food entrepreneurs still retaining control of the concept.

"We are similar to a venture capital firm, because a lot of the restaurants that we will help develop will become independent and we will retain a share in them," explained co-founder Johnson.

Since its launch, 10 different entrepreneurs have shown interest in using the platform but only two have actually used it so far.

In order to identify which business ideas can gain a place in Beijing's food scene, The Hatchery has established a five-gate process.

In the initial stage, entrepreneurs bring an innovative food concept and a business plan to develop it.

Through gates two to four, food entrepreneurs validate demand for their concepts and perfect their business operating model.

The Hatchery calculates that most businesses would only need 50,000 yuan and five months to pass through the first three gates.

The last step of the process consists of replicating the business outside the platform.

"We are building partnerships with different established food operators in Beijing such as the Bookworm and the coffee chain Café Flat White, so that food entrepreneurs can extend the incubation process after gate five in those facilities," pointed out Johnson.

In the next six months, The Hatchery expects to launch six different food and beverage businesses, including four restaurant concepts and two food products like a range of high-end bottled cocktails.

Baker Jonathan Ellis, a native of Chicago, has been the first food entrepreneur to use the platform to realize his dream of opening Beijing's first American style bakery.

Three years ago, Ellis won a baking competition in Beijing but he has been struggling ever since to find a partner to start his business.

"In the last three years, this has been the best opportunity that I had to work on my business project", noted Ellis. "If I had done this by myself, I would have spent a lot of cash and wouldn't have had so much time to focus on the cooking." The baker is currently testing demand for his food, working on costs and experimenting with recipes suitable for local tastes.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久草网视频在线 | 波多野结衣在线观看一区二区 | 高清欧美不卡一区二区三区 | 亚洲美女视频网 | 综合久久久久久 | 黄色wwwcom| 国产三a级日本三级日产三级 | 成年女人免费视频播放成年m | 国产精品亚洲欧美日韩久久 | 亚洲成人免费视频在线 | 国产精品国产自线在线观看 | 大陆老太xxxxxxxxhd | 亚洲精品国自产拍在线观看 | 欧美a一级 | 欧美毛片一级的免费的 | 中文乱码一二三四有限公司 | 亚洲深夜| 日韩亚洲国产综合久久久 | 欧美怡红院免费的视频 | 亚洲在线免费观看视频 | 国产视频中文字幕 | 欧美一区二区亚洲 | 国模偷拍在线观看免费视频 | 手机看片国产精品 | 日韩欧美一区二区三区不卡视频 | 日韩在线一区二区三区 | 欧美三级美国一级 | 成人男女18免费o | 成人国产一区二区 | 偷偷久久| 国产啪在线 | 国产原创系列在线 | 久久影院一区二区三区 | 亚洲视频精品在线 | 免费在线观看的毛片 | 成人精品久久 | 91日韩精品天海翼在线观看 | 免费一级毛片不卡在线播放 | 亚洲成在人线久久综合 | 国产精品久久不卡日韩美女 | 清纯偷拍精品视频在线观看 |