www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Euro shows sponsors will grow in China

By Wang Zhuoqiong (China Daily) Updated: 2016-07-18 09:36

Euro shows sponsors will grow in China

Three women display their honorary credentials during a Hisense baby selection contest for the company's promotion as a sponsor of 2016 UEFA European Championship. [Photo/China Daily]

Chinese home appliance producer Hisense was one of the top 10 sponsors of the 2016 UEFA European Championship, or Euro 2016.

This is the first time that a Chinese sponsor backed the 56-year-old quadrennial European men's football championship.

The 15th edition of the 51-game tournament, which Portugal won last fortnight by beating France, reportedly enjoyed seven billion views on television and online.

It is reasonable to say the Chinese sponsor, whose key products are televisions, made a calculated move to get global visibility.

Hisense's sales in Europe in the first half of this year grew 50 percent year-on-year. Television sales also rose 64 percent year-on-year in the same period, according to Lin Lan, vice president of Hisense. "It was our wisest decision to invest in Euro 2016."

Adam Zhang, founder of Key-Solution Sports Consultancy, said Euro has become popular in China as football has gained unprecedented attention and stirred sports-lovers' passions of late.

The government is keen to make China a football power. More and more kids are taking to the game. And corporate majors are pumping in big investments to buy football clubs overseas, promote the game in China through local league sponsorships and build infrastructure like academies and training facilities.

Not just appliance makers, even sports-related brands are drooling at the prospect of sponsoring football events and eventually boosting their sales.

Euro 2016 may have laid a solid foundation for future growth of sales of sports brands in China, said Zhang. "Many football manufacturers in China have told me orders for small-sized footballs are growing. They are working hard to increase their output this year."

Footballers wearing Nike's Mercurial football shoes, which are ranked No 1 among all sports shoe brands, scored 35 goals, or more than 50 percent, in Euro 2016, potentially brightening its brand image.

Sales of Mercurial shoes in China started in May before Euro 2016 began, but Nike has not released any data yet.

In Europe, after Germany's 0-2 loss to France in the Euro 2016 semi-final, Nike's rival Adidas may have felt a twinge of sadness. For the first time in three decades of modern sports sponsorship, the company did not have a team sponsored by it playing in the Euro final.

Nike and Adidas have battled in the $5-billion global soccer sponsorship market since the 1990s. Nothing is more attractive to them than top national and club teams donning jerseys with their logos.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产精品视频免费 | 色综合亚洲七七久久桃花影院 | 国产国语在线播放视频 | 全午夜免费一级毛片 | 香蕉一区二区三区观 | 国产欧美一区二区三区在线 | 国产精品大全国产精品 | 国产三级在线观看视频 | 亚洲第十色 | 九月婷婷亚洲综合在线 | www.操操操 | 狠狠色综合久久丁香婷婷 | 日本欧美不卡一区二区三区在线 | tom影院亚洲国产日本一区 | 久久99爰这里有精品国产 | 四虎免费大片aⅴ入口 | 日韩中文字幕在线观看视频 | 日韩亚洲天堂 | 国产欧美一区二区三区视频 | a级国产乱理伦片在线观看99 | 日本一区二区三区在线 视频观看免费 | 自拍视频在线观看 | 国产第一页久久亚洲欧美国产 | 亚洲国产精品一区二区久久 | 国产成人深夜福利在线观看 | www.亚洲天堂.com | 精品欧美高清一区二区免费 | 国产亚洲精品成人婷婷久久小说 | 三级视频在线观看 | 黄色网址视频在线观看 | www.亚洲成人 | 国产成综合 | 亚洲综合成人网 | 日本韩国一区 | 91最新地址永久入口 | 99je全部都是精品视频在线 | 亚洲精品高清国产一久久 | 日本wwww视频 | 亚洲欧美日韩综合一区久久 | 久久亚洲视频 | 欧美激情久久久久久久大片 |