www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Oppo Electronics banks on FC Barcelona sponsorship deal to open doors

By Emma Gonzalez (China Daily) Updated: 2015-09-11 08:02

Oppo Electronics banks on FC Barcelona sponsorship deal to open doors

Models pose with Oppo smartphones during an expo in Nanjing, Jiangsu province, July 4, 2015. [Photo/IC]

Chinese smartphone manufacturer Oppo Electronics has signed a three-year sponsorship deal with Spain's FC Barcelona soccer team, in a move that will help the company enter the European market and strengthen its foothold in Asia.

Under the deal, Oppo will become Barcelona's exclusive global mobile partner and will have an LED advertising presence at Camp Nou, the club's home stadium.

Additionally, the Chinese phone manufacturer will cooperate with the Catalan team in a wide range of activities, such as football events, fan activities and TV advertisements. No financial details of the deal were disclosed.

The phone manufacturer says it is also launching 5,000 units of the R7 Plus FC Barcelona phone, a special edition of its latest device the Oppo R7 Plus for Barcelona fans.

The customized phone with the Barcelona logo on the back will be sold for $549 through Oppo's official online store, with shipping available for overseas markets.

"As Oppo continues its global expansion strategy, this partnership will enable us to reach even more global consumers at a faster and more dynamic pace," said Sky Li, vice-president of Oppo.

Bradley Williams, a professor of Asian studies at the City University of Hong Kong, said: "If a Chinese company can gain an association with a club from one of the top European leagues, it might increase name recognition and help it in the marketplace."

Although the Chinese phone producer is aiming to become a top-three brand in Southeast Asia within the next three years, the company has been struggling to break into the mature markets of Europe and the United States.

John Fang, a business analyst at the China Market Research Group, said: "Oppo smartphones are very successful in some developing countries, especially in Malaysia and Indonesia."

"Expanding in mature markets such as the US and Europe might be harder as there is lower brand awareness for Chinese smartphone brands," he said.

Nonetheless, the R7 plus device could be the company's first breakthrough in mature markets as Oppo announced that the mobile phone was finally opening for US and European pre-orders, with the producer promising to ship the handsets by the end of this month.

Chinese phone manufacturers are no strangers to using partnership deals with soccer teams to build their brands in Europe.

In 2012, Huawei Technologies Co inked a sponsorship agreement with Spain's Atletico de Madrid to support the expansion of its mobile phones in the Spanish market. The deal with the Madrid-based team marked the first sports sponsorship for Huawei in Western Europe.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 狠狠综合久久 | 久久国产视频网 | 日韩免费一级 | 综合刺激网 | 欧美日韩一区二区中文字幕视频 | 国产亚洲精品激情一区二区三区 | 国产成人精品微拍视频 | 久草免费在线播放 | 日本在线免费播放 | 久草视频免费播放 | 亚洲一区二区三区一品精 | 国产精品成aⅴ人片在线观看 | 久草网在线观看 | 亚洲自拍高清 | 毛片随便看 | 亚洲精品视频网 | 九九99| 理论视频在线观看 | 久久成人网18网站 | 可以看的毛片网站 | 美女在线看永久免费网址 | 青青草国产免费国产是公开 | 久久不雅视频 | 97超视频在线观看 | 亚洲免费人成在线视频观看 | 美女操男人 | 亚洲一区免费观看 | 午夜国产精品不卡在线观看 | 一区二区三区日韩精品 | 看亚洲a级一级毛片 | 欧美日韩一区二区综合在线视频 | 特黄毛片| 亚洲国产成人精彩精品 | av中文字幕网免费观看 | 最新国产精品自拍 | 亚洲国产日韩精品 | 2022国产精品网站在线播放 | 久久99国产精一区二区三区 | 免费观看一级欧美在线视频 | 最新步兵社区在线观看 | 国产精品视_精品国产免费 国产精品视频久 |