久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

US EUROPE AFRICA ASIA 中文
Business / Technology

Amazon unveils new Kindle at $370

By Meng Jing (China Daily) Updated: 2016-04-15 08:25

Amazon unveils new Kindle at $370

A customer uses a Kindle table device at the Amazon bookstore in Seattle, the United States. GETTY IMAGES

Firm eyes strong growth among high-end consumers

Amazon.com Inc unveiled on Thursday a top-of-the-line Kindle, extending its reach to high-end Chinese customers, who not only enjoy reading but also want to read in style.

The new generation of device, Kindle Oasis, is the priciest e-book reader Amazon has ever launched. With a price tag of 2,399 yuan ($370) in China, the all-new Kindle is much more expensive than the 1,499 yuan Kindle Voyage, which was regarded as a high-end Kindle device when it was launched in 2014.

The goal for Kindle is to build a device, which is not only comfortable for reading but also makes a fashion statement.

Elaine Chang, vice-president of Amazon who oversees Kindle's business in China, said she is betting big on the new device in the country as more young people are much more fashion-councious and require a superb reading experience beyond which a basic e-book reader can offer.

"Kindle Oasis is designed for high-end customers. With it joining Kindle's product portfolio, we have different devices targeting a wide range of customers," she said.

The new version of Kindle is not only the thinnest-about half of the thickness of an iPhone 6S-but also the lightest ever. It also has a battery life of around eight weeks.

China is one of the first countries in the world in which Kindle Oasis is available. Fans can preorder the device on various online channels, including z.cn and jd.com.

Amazon unveils new Kindle at $370

Amazon didn't reveal the market size of Kindle in China. But it said that China is the second-largest market in the world for Kindle and enjoys the strongest growth momentum. The largest market for Kindle, which in total has tens of millions of users across more than 160 countries, is still its home market-the United States.

Analysts said that after educating the digital reading market for three years in China, Kindle Oasis is a wise move for the company to gain extra users and boost loyalty among its existing customers who have higher standards for digital reading.

"But whether or not it can see significant growth in sales depends on the e-book selection it offers rather the device itself, said Yao Haifeng, analyst with the Beijing-based consultancy Analysys International.

According to Yao, an increasing number of Chinese have shifted from reading printed books to digital reading as internet becomes an integral part of people's life.

"More and more of them have formed the habit to pay for what they read, which lays a solid foundation for the further growth of e-book reader market," she said, adding there are no official statistics about the size of the e-book reader market.

Kindle, which enjoys the status as the pioneer of the e-book industry in the world, is certainly not the only company betting on the e-reading market in China. Beijing-based iReader Technology Co Ltd, which released its first e-book reader, which is priced at 899 yuan, is expected to unveil the latest version of its product later this month.

"The average number of printed books read by Chinese every year is quite low compared with the world's average but the country's digital reading population is huge, signifying great potential for the e-book reader business," said Jia Shengting, cofounder of iReader Technology.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产成人精品综合在线 | 日本一区二区三区高清福利视频 | 香蕉超级碰碰碰97视频蜜芽 | 成人18免费观看的软件 | 国产午夜三级 | 在线视频日本 | 久久99国产精品久久99果冻传媒 | 久草勉费视频 | 特别福利视频在线观看 | 91精品国产91 | 久久久小视频 | 午夜三级理论在线观看视频 | 真人毛片 | 久青草国产手机在线观 | 免费区欧美一级毛片 | 国产91香蕉 | 99视频精品全部在线播放 | 久久久国产99久久国产首页 | 欧美老熟妇bbbb毛片 | 久久视频精品53在线观看 | 成人午夜在线播放 | 国产成人午夜性a一级毛片 国产成人午夜性视频影院 国产成人香蕉久久久久 | 午夜影院在线免费 | 九九九九精品视频在线播放 | 欧美日一级片 | 日本www免费视频网站在线观看 | 曰批美女免费视频播放 | 国产成人高清视频在线观看免费97 | 欧美一级毛片免费高清aa | 男女国产 | 国产成人综合高清在线观看 | 日韩美女一区二区三区 | 女人张开腿让男人添 | 欧美特级 | 欧美三级美国一级 | 亚洲精品国产精品国自产网站 | 国产免费一级高清淫曰本片 | 亚洲精品久久一区二区无卡 | 男女做性免费视频软件 | 亚洲图片 自拍偷拍 | 国产一区二三区 |