www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
China / Society

Using the 'fan economy' to build franchises

By SATARUPA BHATTACHARJYA/MEI JIA (China Daily) Updated: 2016-09-17 07:49

Text is being turned into gold in China's entertainment world

Using the 'fan economy' to build franchises

Posters of Mei Ren Wei Xian. The shows and films are examples of how online books are being adapted in China. CHINA DAILY

iQiyi, the web-based entertainment arm of Chinese tech giant Baidu, will start to broadcast in October, a series based on the popular crime novel Mei Ren Wei Xian that loosely translates to "beauty lies within the dumpling", in a first major exploration of its franchise-building abilities, a senior company executive says.

Written for the web by an in-house team, the 36-episode thriller would also be adapted for the big screen and as a cellphone game in the future, Dai Ying, general manager, online drama production, iQiyi, says.

Since it became a fully-owned subsidiary of Baidu in 2012, her company has purchased the copyrights for more than two dozen novels, adapting them into web series in genres such as fantasy, suspense and romance. The Journey of Flower, a Taoist legend taken from an online script and then TV series, was among the biggest splashes on its streaming site last year.

Converting literary content to films, TV or web series, and games is a rising trend in China's entertainment world today. Seen aggressively in the works in the past year or so, this phenomenon feeds off what trade analysts describe as the "fan economy", running into billions of yuan. The valuation of companies is also said to increase when they buy such copyrights.

The rights of "entertainment industrial property", commonly known by its local shorthand "IP" (or intellectual property), include the copying, issuance, rental, exhibition, performance, broadcasting, dissemination, adaptation and translation of literature or art, and are generally valid for a limited period of time, according to multiple analysts.

Other than Baidu, tech giants such as Alibaba and Tencent are hiring writers to scour internet content that can be used to build entertainment franchises, targeted largely at young and wealthy Chinese. In this regard, fantasy seems to be a top theme. One-fifth of all dramas under production at iQiyi, for instance, are from this genre.

Previous Page 1 2 3 4 Next Page

Highlights
Hot Topics

...
主站蜘蛛池模板: 手机看片在线播放 | 国产三级三级三级 | 国产看片一区二区三区 | 亚洲午夜网站 | 免费一区二区三区视频狠狠 | 国产成人免费不卡在线观看 | 欧美最大成人毛片视频网站 | 国产精品一区久久精品 | 成人欧美日韩视频一区 | 国产成人一区在线播放 | 9l国产精品久久久久麻豆 | 91久国产在线观看 | 国产精品久久久久久爽爽爽 | 91热久久免费精品99 | 91久久青青草原线免费 | 免费一级毛片正在播放 | 亚洲欧美日本在线 | 国产午夜精品理论片小yo奈 | 可以免费看黄的网址 | 中文字幕日韩欧美一区二区三区 | 欧美野外性xxxxfeexxxxx | 成人网中文字幕色 | 国产精品久久久久久爽爽爽 | 欧美特黄一级高清免费的香蕉 | 日本一级大黄毛片免费基地 | 久久福利资源网站免费看 | 亚洲精品一区二区在线播放 | 成年人午夜免费视频 | 国产一级片儿 | 久久久久在线视频 | 免费在线观看一区二区 | 92精品国产自产在线观看 | 福利姬在线精品观看 | 国产亚洲精品成人婷婷久久小说 | 精品国产香蕉在线播出 | 久久综合狠狠综合久久97色 | 日本无卡码一区二区三区 | 日韩美女网站 | 国产成人精品免费视频大全软件 | 亚洲a在线播放 | 久久成人精品视频 |