www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Culture

Reading still climbing in China, especially online

By Mei Jia ( chinadaily.com.cn ) Updated: 2016-04-20 14:24:17

Chinese people read on average about eight books in the year 2015, a slight increase compared with that in the previous years, but they show great interest in reading with mobile phones.

Just ahead of World Book Day on Saturday, the Chinese Academy of Press and Publication has issued its findings in a survey of Chinese reading habits.

It’s the academy's 13th survey since 1999, covering 45,911 samples from 81 cities and townships of 29 regions at the provincial level. Both urban and rural areas are included, with adults and youth answering different questionnaires.

"This year, we found that the rate of Chinese adults who have a habit of reading is on the increase, to 79.6 percent, and most of them are also readers of digital content," says Wei Yushan, head of the academy.

In an echo of the top leaders' promotion of reading, the survey also finds that 67 percent of Chinese adults hope to have reading activities or reading festivals where they live, and 81.1 percent of Chinese under 17 have the habit of reading.

Technology is rapidly changing both publishing and reading, and the academy is also updating its researching areas and methods accordingly. In its first year, it asked about the habit of surfing the internet, and found only 3.7 percent of responders did so. The 2015 figure is 70 percent.

Of the eight books an average Chinese read in 2015, three were in digital form. Moreover, 64 percent of Chinese adults are reading e-publications and 60 percent read using mobile phones.

Wei says that in a similar survey of French readers, who read an average of 16.7 titles in 2014, the figure for e-books was just over one.

"An average Chinese spent 62.2 minutes a day reading on mobile, including 22.6 minutes on WeChat, on news, friends' updates and other fragmented reading materials," Wei says.

Half of all Chinese say they are willing to pay money for e-book downloads. They would also pay more for e-books than they did in 2014: on average 1.64 yuan (25 cents) for a single e-book. But in case of printed books, the acceptable price shrinks: They'd now pay 14 yuan for a 200-page paperback novel, while in 2014, it was 16 yuan.

The survey indicates that online readers' major preferences are urban romance, history and fantasy. Xu Shengguo, head of the Institute of Publishing Research under the academy, says most mobile readers favor those categories, too.

Still, the increase in mobile reading, especially WeChat reading, will offer publishers, online and offline, more opportunities to present quality reads.

"With 52 percent of Chinese adults reading on WeChat in 2015, further innovations of reading and publishing are yet to emerge," Xu says. Eventually, he adds, "the text of books will be like a portal, and everything will be available, including the pictures, videos and sounds, and readers can even interact with the author."

The Chinese leadership has been pushing to build a country of avid readers since 2006. The goal has appeared in the Government Work Report every year since 2014.

Zhou Huilin, an official with the State Administration of Press, Publication, Radio, Film and Television, says there is steady government input into reading promotion. Some 10 million yuan has been invested in providing free e-books for migrant workers. A total of 18 billion yuan has been earmarked for the building of rural libraries over the years.

"We've found that in some rural areas, where print books are not handy for purchasing or lending, people there are reading with mobile phones. E-reading there really helps to increase the reading population," Zhou says.

Related:

Work on Bard's sonnets gives readers a modern flavor

Habit of reading in China expands with mobile tech

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 久久久久久久国产精品毛片 | 精品在线观看国产 | 欧美日本一区二区三区生 | 免费久久精品 | 欧美日本一道道一区二区三 | 免费观看成年人视频 | 亚洲精品黄色 | 日韩国产欧美一区二区三区在线 | 1769视频在线观看国产 | 中文字幕亚洲一区 | 日本精品久久久久久久久免费 | 精品自拍视频 | 久草在线中文 | 免费一级毛片视频 | 毛片手机在线视频免费观看 | 国产在线观看第一页 | 131的美女午夜爱爱爽爽视频 | 亚洲91精品| 韩国主播19福利视频在线 | 无限观看社区在线视频 | 亚洲性久久| 免费女人18毛片a级毛片视频 | 美女喷水网站 | 国产在线精品二区韩国演艺界 | 久草在线视频中文 | 精品国产一区二区三区国产馆 | 亚洲午夜精品久久久久久抢 | 欧美a在线播放 | 国产精品99久久久久久www | 日韩高清在线播放不卡 | 亚洲国产精品一区二区不卡 | 在线免费观看毛片网站 | 日韩一区二区三区在线视频 | 国产日产欧美a级毛片 | 91视频一区| 免费看欧美一级特黄a大片一 | 黄色美女视频 | 特黄特黄aaaa级毛片免费看 | 大胆gogo999亚洲肉体艺术 | 加勒比色综合 | 日韩成人免费在线 |