www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / list

Strewth, a foreign Holden? GM hopes Aussie icon will endure

(Agencies) Updated: 2013-12-26 17:25

Strewth, a foreign Holden? GM hopes Aussie icon will endure

Workers wearing safety vests are seen through frosted windows at the General Motors Holden offices in Melbourne in this June 2, 2009 file photo. [Photo/Agencies]??

It's as much a part of Australia as kangaroos, the Sydney Opera House or vegemite, and General Motors Co's?decision to stop manufacturing Holdens in the country looks like the marketing equivalent of a car crash.

Australians have reacted with a mixture of anger, sadness and resignation to GM's pre-Christmas announcement that it will stop making cars in Australia by 2017 due to high costs and a cripplingly strong currency.

But GM and independent brand experts are confident Holden will not only survive the public relations nightmare, they expect it to endure as one of the most valuable assets GM has ever built down under.

"The fact that they're no longer made here will cause some dissatisfaction and backlash but there'll still be a lot of people who like them," said Danny Samson, professor of management at Melbourne University. "It's a very well regarded brand and there's no way you'd want to throw it away."

While a combination of a strong pipeline of new models, effective retraining for affected staff and continued investment in its distribution network would help Holden mitigate the fallout, its biggest asset will be its long and much-loved history in Australia.

As Australia rose to prosperity in the 1950s and 1960s, feeding and clothing a Europe recovering from World War 2, the vehicle it drove was the Holden UTE.

The UTE - short for utility vehicle - became ubiquitous in both Australia's countryside - the bush - and the suburbs, its pick-up style flat bed handy for transporting surfboards or sheep.

Holden's popularity continued to grow during the 1970s, driven by the success of its HQ series and the celebrated in its advertising campaign featuring the jingle "Football, Meat Pies, Kangaroos and Holden Cars" - an Australian version of the North American "Baseball, Hot Dogs, Apple Pies and Chevrolet" ad.

A fierce rivalry with Ford, most famously on Bathurst's Mt Panorama racetrack, took the brand to passionate heights.

One Holden model was even named a priceless national treasure by the National Library of Australia and the death in a 2006 rally crash of Holden racing stalwart Peter Brock, the undisputed "King of the Mountain", was a day of national mourning.

GM is adamant the Holden brand with its "lion and stone wheel" logo will remain in Australia after its two plants near Adelaide and Melbourne are closed in 2017.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 久久国产欧美日韩精品 | 国产亚洲一路线二路线高质量 | 中文字幕一区二区三区免费视频 | 日韩精品不卡 | 中文字幕成人在线 | 99久久国产综合精品1尤物 | 在线中文字幕精品第5页 | 国产伦子伦视频免费 | 亚洲一级毛片欧美一级说乱 | 国产日比视频 | 日韩久久免费视频 | 精品真实国产乱文在线 | 精品无码久久久久国产 | 一级黄色大片 | 一色屋成人免费精品网 | 日本欧美一区二区三区视频 | 日日摸天天摸狠狠摸视频 | 免费国产午夜高清在线视频 | 美国特级毛片 | 国产成人毛片毛片久久网 | 欧美成人免费观看 | 国产精品自在自线 | 欧美一级视频精品观看 | 国产亚洲一区二区三区不卡 | 欧美区一区二区三 | 日本一线a视频免费观看 | 成人爽a毛片在线视频网站 成人爽爽大片在线观看 | 一级国产交换配乱淫 | 国产美女拍拍拍在线观看 | 欧美高清免费精品国产自 | 成人丝袜激情一区二区 | 91免费公开视频 | 日韩国产欧美成人一区二区影院 | 99精品在线看 | 亚欧在线| 国产一级片免费观看 | 欧美一级特黄aa大片视频 | 亚洲网址在线观看 | 一级a毛片免费观看 | 亚洲国产精品一区二区久久 | www.久草视频|