www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
World
Home / World / Center

Malls take more modern approach to Santa visits

By Associated Press in New York | China Daily | Updated: 2016-12-08 07:48

Malls take more modern approach to Santa visits

Father Christmas Roger Edmonds talks with kids at the Santa HQ at the Chandler Mall, in Chandler, Arizona. In an effort to lure online shoppers to their stores, many malls are upgrading the traditional visit to Santa into a high-tech spectacle.[Photo by Matt York/Associated Press]

Shopping centers hope high-tech makeovers will draw shoppers back to the stores

Hop on a virtual sleigh ride to the North Pole. Stand on the "Naughty or Nice O'Meter". Snap a selfie and see your face on a dancing elf. The Santa experience has gotten a makeover as many malls install shows and games they hope will lure shoppers who are buying more online.

About 40 malls in the United States and one in London have the high-tech Santa displays, most of them located near major cities that tend to house pricier stores.

Taking photos on Santa's lap costs about $30 and up, around the same as at other malls, but most of the malls say people can walk through without purchasing anything.

"It was a half-hour of entertainment that was free," says Katie Mass, who took her twin daughters through Santa's Flight Academy, a 914-square-meter setup at The Mall at Short Hills in New Jersey.

She had gone to the mall to return some dresses, but had to stop when her 2-year olds saw the spectacle. "They started running," says the stay-at-home mom from Westfield, New Jersey.

The girls tapped touch screens, pulled levers and watched as flight suits were virtually fit over their bodies on a screen. The final stop was a two-story tall enclosed sleigh that dropped fake snow upon them. One girl made snow angels on the floor while her sister danced under the colorful lasers. "It was extravagant and well done," says Mass.

An old-school Santa display got the boot at Queens Center in New York as the mall this year installed Santa HQ, where kids stand on the "Naughty or Nice O'Meter" and watch their names pop up on Santa's "Nice List" screen. In another room they can take a selfie and see themselves as dancing elves.

Malls are hoping the over-the-top Santa visits remind people what brick-and-mortar stores can offer. They're increasingly trying to offer special experiences as they compete with online rivals, says Howard Davidowitz, chairman of New York-based retail consulting group Davidowitz & Associates.

"The parents love it, the kids love it and Amazon can't do it," says Davidowitz.

Santa's Flight Academy was developed by mall operator Taubman Centers Inc, which spent two years on the idea. Like other malls with elaborate Santa sets, Taubman declined to say how much it spent on the attraction.

But whatever malls are spending on the Santa spectacles is worth it, says Davidowitz. Santa has always attracted crowds, he says, but adding a high-tech twist is likely to bring in even more who may stop to shop.

"I don't see many things out there that equal Santa's power to draw crowds," he says.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 在线观看亚洲免费 | 女人野外小树林一级毛片 | 欧美日韩视频一区三区二区 | 国内自拍小视频 | 加勒比在线免费视频 | 亚洲精品成人一区二区aⅴ 亚洲精品成人一区二区www | 99久久精品国产亚洲 | 久草小视频| 91大神在线精品视频一区 | 国产男人天堂 | 国产护士一级毛片高清 | 久热香蕉在线视频 | 国产久草视频在线 | 国产波多野结衣中文在线播放 | 久久精品视频99精品视频150 | 91热久久免费精品99 | 女性无套免费网站在线看 | 午夜国产高清精品一区免费 | 国产欧美一区二区另类精品 | 婷婷国产成人久久精品激情 | 成a人片亚洲日本久久 | 久久国产亚洲 | 99久久99久久精品免费看子伦 | 欧美日韩一区二区在线视频 | 久久99精品久久久久久秒播 | 视频一二三区 | 欧美毛片在线 | 亚洲一区成人 | 99在线视频播放 | 日韩特级 | 亚洲国产日韩综合久久精品 | 999久久久精品视频在线观看 | 国产成人精品免费视 | 国产成人久久精品二区三区牛 | 国产精品情人露脸在线观看 | 日韩三级视频 | 男女在线免费视频 | 香蕉国产人午夜视频在线 | 人人草97| 成人性色生活片免费网 | 欧美大尺码毛片 |